FARMERS’ MARKET CHALLENGES: BARRIERS TO FARMERS
Practitioners discuss barriers, challenges, and common misconceptions they have had to address at their farmers' market. Adequate pricing, public transportation, and farmer recruitment are a few examples of challenges that lie in the way of creating inclusive and successful farmers markets.
COMMUNITY ENGAGEMENT AND SUPPORT FOR FARMERS’ MARKETS
This video looks at the Coit Road Farmers' Market, in Cleveland, Ohio, as a case study on adapting a market to best serve the surrounding community. Coit Road Farmers' Market has the highest SNAP/EBT redemption rate in Cuyahoga County. They share ideas and resources needed for community buy in and engagement.
MARKETING STRATEGIES FOR SNAP EBT PROGRAMS AT FARMERS’ MARKETS
Practitioners share strategies and ideas for marketing SNAP/EBT availability at farmers' markets. Connecting with community partners and using varied marketing methods are highly recommended.
FOOD DEMONSTRATIONS AT FARMERS’ MARKETS
Cooking demonstrations are a valuable way for community members to build confidence and develop cooking skills. Learn ideas on how to structure cooking demonstrations that promote not only new skills and good food but success of the participants.
SNAP EBT LOGISTICS AT A FARMERS’ MARKET
This video provides advice and ideas on mastering SNAP/EBT logistics. It outlines the steps to procuring an EBT machine, permits, and the equipment. The Canal Market District's experience in Newark, Ohio shows that partnerships, support, and time are key ingredients to make a farmer's market SNAP/EBT ready.
IDEAS FOR ENGAGING THE COMMUNITY WITH A FARMERS’ MARKET
The Market Manager of the Gateway 105 Farmers' Market, in Cleveland Ohio, shares the many techniques they used for community engagement, such as activities for children, special events for women or seniors, and a holistic health fair. This community farmers' market has seen a positive shift in the community's ownership of the market and health decisions.
PERCEPTIONS OF A COMMUNITY- BASED FARMERS’ MARKET
The Gateway 105 Farmers' Market, in Cleveland Ohio, is a community-based market, or as one vendor started, "everything is people from the area, providing for the area." Share in their success and learn about the value of growing a farmers' market with the community and for the community.
NUTRITION INCENTIVE PROGRAMS: PRODUCE PERKS AT FARMERS’ MARKETS
The Gateway 105 Farmers' Market, in Cleveland Ohio, is a part of a county-wide farmers' market nutrition incentive program, "Produce Perks." In this video, vendors and customers discuss the health and economic benefits of a farmers' market-based nutrition incentive program.
NUTRITION INCENTIVE PROGRAMS: PRODUCE PRESCRIPTION ADVICE AND CHALLENGES
Partners of the NEON Gateway 105 Farmers' Market in Cleveland, Ohio Produce Prescription Program share produce prescription challenges such as patient inclusion/enrollment, funding, data collection, buy-in, and accessibility.
STARTING A PRODUCE PRESCRIPTION PROGRAM AT A FARMERS’ MARKET
This video provides an introduction to the Produce Prescription program at the NEON Gateway 105 Farmers' Market, in Cleveland Ohio. The market decided to bring produce to the patient by moving their location to the partnering medical clinic. As a result, patient health is improving and the Produce Prescription program is growing.
